Octagon Legal
Barristers

Disciplines: 
Art Direction, Branding, Design, Identity, Photography, Print, Strategy + Website


The legal world has seen some major changes over the past few years, with one of the most impactful being that barristers can now be appointed directly by members of the public, rather than only through solicitors.
Octagon came to us to address this shift in their target audience. We worked to understand their motivations and created their positioning as the client’s ‘guide and ally’. This inspired a new name, logo, identity, website and new sales collateral.

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Since launch, Octagon’s website bounce rate is 1% and generates on average 20 inbound leads per week.