Norfolk County Council
Advertising, Art Direction, Branding, Design, Identity, Print, Social + Strategy
Norfolk County Council is the top tier local government authority for Norfolk, England. Its headquarters are based in the city of Norwich.
Working along side their Waste Management Team, we developed a campaign to raise awareness for home composting and to entice residents to start recycling. Inspired by the organic aspect of composting, we created a strapline ‘Give nature a helping hand’ and created an illustrative identity to build the campaign around.
The visual identity was them rolled out across marketing collateral + social. Utilising the limited budget, we also performed a targeted mail drop, which helped see a 250% increase in composting bin purchases, on the previous year.