The John Innes Centre
Research & Science
Art Direction, Branding, Design, Identity + Print
The John Innes Centre is an independent centre for research and training in plant and microbial science.
The Centre needed a new identity to help them raise funds for a new state of the building. We were tasked with crafting an identity that engaged stakeholders and brought energy to there longterm goals.
Being inspired by the microbial science research, we designed a dynamic logo that takes cue from the microscopic world. The logo was then used as the basis for all marketing collateral designs.