Art Direction, Branding, Copywriting, Design, Identity, Photography, Print + Strategy
GCB Recruitment is a national market leader in property recruitment.
The goal of the project was to help define their brand and create an identity that allowed them to cement their position. We created a dynamic visual identity and directed new photography that reflects the openness of the team. A strapline “we get people” was then developed to play on their people-focused approach.