Art Direction, Branding, Design, Identity, Print, Strategy + Website
C&IB is a experimental agency based in London. The goal of challenged us to create an identity which would help them stand out in a crowded market.
Inspired by their creative fluidity we developed a dynamic identity that could move and adapt depending on how it needs to be used. The C+IB mark itself has four basic layouts, all of which can have a choice of 21 different gradient choices applied to them. We’ve rolled the identity out further across collateral and their online presence.