BBC Children In Need
Charity

Disciplines: 
Art Direction, Branding, Design, Exhibition, Identity + Print


Children in Need launched the inaugural Designer Pudsey Collection, with eleven top fashion designers creating a bear to be sold at a charity auction.
We were challenged to create the visual direction for the collection and surrounding events. Our approach was deliberately minimal, using the iconic Pudsey mark as a frame for the designer’s work and pairing this with simple, sleek typography.
The inaugural collection was a huge success, with all of the bears sold. The Luis Vuitton Pudsey alone raised a whopping £36,500.

children_in_need_bbc_belly_wrap_1000x661px.jpg
children_in_need_bbc_logo_2_1000x661px.gif
children_in_need_bbc_bear_grid_grey2_1000x661px.jpg
children_in_need_bbc_bear_grid_grey1_1000x661px.jpg
children_in_need_bbc_bear1_1000x661px.jpg
children_in_need_bbc_bears_2_1000x661px.jpg
children_in_need_bbc_postcards_1000x661px.jpg
children_in_need_bbc_sb_quote_1000x661px.jpg
children_in_need_bbc_leaflet_1000x661px.jpg
children_in_need_bbc_donation_1000x661px.jpg
children_in_need_bbc_exhibition_1000x661px.jpg
children_in_need_bbc_window_sign_1000x661px.jpg
bbc_bear@2x.png
 

The inaugural collection was a huge success, with all of the bears sold. The Luis Vuitton Pudsey alone raised a whopping £36,500.