Art Direction, Branding, Design, Identity + Packaging
Arcare is one of the market leaders in preservation equipment, providing products for institutions around the world. When they decided to package a select range to aim at the consumer market, they approached us to create a brand that would stand out.
Our strategy centred around art – the notion that these products would be used on precious items. We created a set of rules which would allow each piece in the range to become an individual work of art and whilst being practical enough to adapt to a wide variety of packaging sizes and formats.