Publicis Media is one arm of the giant Publicis Groupe – the 3rd largest communications group in the world. They own a diverse set of large agencies in London (Blue 449, Mediavest, Performics, Zenith and Starcom) and had recognised a need to bring them together to encourage more collaboration.
Publicis worked with experiential experts C+IB to create an event that would encourage the five agencies to learn more about each other. The concept was ‘A Town called Publicis Media’, a pop-up American-style town with working shops – each one affiliated with a different agency.
We were approached to create visuals for the event, a mammoth task which included five new shop brands and a supporting cast of collateral and logos for the shops, Amanda’s bar, Publicis services and public spaces – everything to make it as authentic as possible.
Neon Dreams – a retro dystopian arcade created for Blue 449
The Spark Brewhouse – a bar and beer brand made for Spark Mediavest
Form – a minimalist tech shop created for Performics
Various pieces of collateral to promote Publicis Group’s services and add to the depth of the occasion
Zenith Wellness – A faux health and wellness centre created for Zenith Media
The Daily Starcom- An old-school newspaper desk produced for Starcom
Amanda’s bar – the main bar for the evening, named after (and occasionally staffed by) the Chief Executive.
The event drew over a thousand attendees from the agencies, with the party continuing long into the night.
Work areas: Branding, Illustration, Packaging, Marketing Collateral + Environmental