The Portobello Brewery is a young business run by industry veterans. They combine a love for craft beer with a wide knowledge of the drinks industry.
It became clear during our diagnostic phase that Portobello had a great set of products and were keen to make the most of their geographic location, but lacked a brand that could communicate these ideas to an uninitiated public.
Discovery and Design
Research began with a full briefing and fact find on site at the brewery, followed by a field trip to Portobello Road and a visit to the Imbibe trade exhibition to talk to other breweries about their beers and brands.
The new designs strongly reference our research and use a host of visual cues to conjure imagery of the road in a consumer’s mind. The new logo brings in the terraced houses and shops that make up the road, and the distinct colours used at the top and bottom of the designs echo the multi-coloured buildings. Many of the shops have striped awnings which have been deliberately reflected in the design in the colour-white-colour layout. The main white section also mirrors the price signs often seen on the fruit and veg stalls, with the custom-made marker pen font taking a nod from both this and the punk heritage of the area.
Our partners at C&IB London were engaged to run the brand activation campaign, including an initial ‘soft’ launch that took place at Notting Hill Carnival. The brand is now going from strength to strength as Portobello continue to grow their network of customers, both in pubs and supermarkets.
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