The Norfolk Waste Partnership (NWP) runs waste-related communications and outreach programs in Norfolk. We won a several-way creds pitch to assist them in improving the rate and standard of recycling across the county.

We approached the project with a focus on behavioural change, using a mix of humour and psychology to create communications that aimed to motivate residents to modify how they approached waste disposal. We took a small budget and stretched it as far as possible, engaging in a variety of activities to increase the reach and impact of the campaign. These ranged from a county-wide mailer, to large format outdoor graphics and even a pop-up display in an vacant council-run shop.

Work areas: Brand Strategy, Brand Design, Illustration, Art Direction, Copywriting + Marketing Collateral

Initial feedback on the project has been strong, and it is hoped that the branding will form the basis for future recycling campaigns.