Less of a brief, more of a blank sheet: two people with nothing but a desire to make chocolate approached us to build a brand from the ground up.

Looking for a point of difference in a crowded premium confectionery market, we conceived the idea of an identity that would communicate a high quality product, but in a fun and playful manner rather than the more traditional luxury aesthetic.

Work areas: Brand Strategy, Naming, Branding, Illustration, Packaging, Print + Advertising

Over a relationship spanning five years Gnaw has moved from a start up to a serious challenger brand stocked in over 2,000 UK stores and supermarkets and exported to 22 international markets.