Fountain came to us at a turning point in their existence: they had grown from two to a fourteen strong team but in the midst of this success their original purpose and branding was no longer relevant.
Through a series of interactive workshops, we helped them draw out what their future would look like so we could create a brand that helped to propel them forward.
Our creative solutions focused on Fountain’s data-driven analytical approach. We articulated this through a rule-based identity system that requires both order and imagination to produce imagery.
Work areas: Branding, Illustration, Art Direction, Digital + Print
In the three years since we completed the project, Fountain have doubled in size, met their financial targets and won Google’s global award for growing businesses online. Not bad going.