Fountain came to us at a turning point in their existence: they had grown from two to a fourteen strong team but in the midst of this success their original purpose and branding was no longer relevant.
Through a series of interactive workshops, we helped them draw out what their future would look like so we could create a brand that helped to propel them forward.
Our creative solutions focused on Fountain’s data-driven analytical approach. We articulated this through a rule-based identity system that requires both order and imagination to produce imagery.
Work areas: Brand Strategy, Brand Design, Illustration, Art Direction, Digital + Marketing Collateral
In the three years since we completed the project, Fountain have doubled in size, have met their financial targets and won Google’s global award for growing businesses online.