Fountain came to us at a turning point in their existence: they had grown from two to a fourteen strong team but in the midst of this success their original purpose and branding was no longer relevant.

Through a series of interactive workshops, we helped them draw out what their future would look like so we could create a brand that helped to propel them forward.

Our creative solutions focused on Fountain’s data-driven analytical approach. We articulated this through a rule-based identity system that requires both order and imagination to produce imagery.

Work areas: Brand Strategy, Brand Design, Illustration, Art Direction, Digital + Marketing Collateral

In the two years since we completed the project, Fountain have almost doubled in size, are headed towards their financial goals and have won a European category award from Google.