Fountain came to us at a turning point in their existence: they had grown from two to a fourteen strong team but in the midst of this success their original purpose and branding was no longer relevant.

Through a series of interactive workshops, we helped them draw out what their future would look like so we could create a brand that helped to propel them forward.

Our creative solutions focused on Fountain’s data-driven analytical approach. We articulated this through a rule-based identity system that requires both order and imagination to produce imagery.

In the two years since we completed the project, Fountain have almost doubled in size, are headed towards their financial goals and have won a European category award from Google.