Devotion for Digitas LBi

 

 

A behemoth by creative agency standards, DigitasLBi has 44 offices in 26 countries. Each year they throw a huge rave at their Brick Lane offices, hosting a thousand of the industry’s best and brightest.

The theme for this years party was Devotion, a quasi-religious, ritual-filled concept based on a bacchanal. We were brought in to work alongside experiential agency C&IB to create the branding and collateral for the event.

 

 

 

Taking influence from the imagery surrounding cults, religion, magic and science-fiction, we had an awful lot of fun putting together branding that would help people get immersed in this world for the night.

 

 

 

 

Assisting in everything visual from the event branding to the drinks bottles, we set out to create an immersive spiritual world that would provide an unforgettable experience for the invited guests.

 

 

 

 

 

 

 

 

 

The event was a huge success, helping to keep DigitasLBi’s profile high to both clients and potential employees.

On a personal note, it has to be one of the weirdest and most fun jobs we’ve had the pleasure to be involved with!

 

 

Work areas: Branding, Illustration, Packaging, Print + Environmental