C+IB are a London-based agency who work across strategy, branding and experiential marketing. They challenged us to create an identity which would help them stand out in a crowded market.

Having worked closely with C+IB, we knew that their key strengths are their creative ideas and human insights, and their ability to apply these to a broad spectrum of projects. With this in mind, we set out to create a fluid identity which could evolve and adapt as they grew.

The first phase of the project is complete, allowing C&IB to hit the ground running with their new branding. Over the coming months we will be rolling the identity out further across collateral and their online presence.