We were briefed to create the identity and tell the story behind an elegant new chocolate brand aiming to enter the premium market.

The chocolatier founder had brought home ingredients from his wanders around the world to create delicious luxury bars, and this served as the inspiration for our approach to the naming and visual identity of the brand.

The purposefully minimal packaging subtly references contour lines and geographic co-ordinates, and confidently puts the product on display.

Work areas: Brand Strategy, Naming, Brand Design, Packaging + Marketing Collateral

Since launch the bars have been picked up by a variety of stores including Marks & Spencers.