Brooke & Amble



We were briefed to create the identity for an elegant new British chocolate brand aiming to enter the premium market.



Originally based in Brooke, Norfolk, the chocolatier founder had taken inspiration from his wanders around the world and used it to create  a range of delicious handmade chocolate bars. We used this background as the inspiration for the brand name, referencing the journey in a quintessentially British way.



The purposefully minimal packaging continues the theme, subtly referencing contour lines and geographic co-ordinates. The cut-out in the front of the bar box confidently puts the product on display.





Since launch the bars have been picked up by a variety of stores including Marks & Spencers and is due to be launched into the Russian market.



Work areas: Branding, Brand Strategy, Naming, Packaging + Print