Breakwater IT came to us to help communicate their new streamlined service offering.
We worked with their internal team to understand their new approach and pivot the external sales messages, based around a new definition of their narrative ‘a platform to power your business’. To translate this approach to the world visually, we created an identity that echoed the structure and flexibility of the new system. Key to the design was developing an aesthetic that helped to position Breakwater away from the being a reactive IT provider and into a proactive professional services partner.
Work areas: Brand Strategy, Brand Design, Illustration, Digital + Marketing Collateral
The roll out of the Breakwater identity is at an early stage, but it has been met with praise internally and externally.