PEL is one of the market leaders in preservation equipment, providing products for institutions around the world. When they decided to package a select range to aim at the consumer market, they approached us to create a brand that would stand out.
Our strategy centred around art – the notion that these products would be used on precious items. We created a set of rules which would allow each piece in the range to become an individual work of art and whilst being practical enough to adapt to a wide variety of packaging sizes and formats.
The new packaging is being slowly rolled out across the consumer range with the aim of entering the retail market shortly. The reduced production time due to the branding rules allows each piece to be produced at a far reduced cost.